A Local Credit Union Success Story...
"We've Got a Loan for That Campaign"
Effective credit union marketing campaigns use a comprehensive approach. We specialize in developing integrated multi-channel marketing campaigns that deliver impactful targeted messaging everywhere your members may be.
Our “We’ve Got a Loan for That” multi-channel campaign, built for American Heritage Credit Union, is a perfect example of how this works. The campaign leveraged well over a dozen member and prospect touch points including:
Digital
- Website/Microsite
- Online Banners
- Retargeting
- SEM
Traditional
- Direct Mail
- Radio
- Newspaper
- Outdoor
Member Channels
- Statement Ads
- Newsletters
- CU Events
- Member Magazine
- Brochures and Inserts
In-Branch
- In-Branch Signage
- ATM Screens
- Take-Ones
- Digital Displays
- Teller Envelopes
Group G provided hands-on development and execution of these communications to make it as turnkey as possible for our client and to minimize the impact on their internal marketing resources. This included all copy and design, media placement, web and email deployment, print production and mailing, radio spots, list and data processing, reporting and analytics.
The scope of the campaign
was impressive and so were the results...
We’ve got results for that. American Heritage Credit Union had their most successful loan campaign ever, including the highest monthly loan volume in years. It generated hundreds of new loans, including mortgages, home equity loans, auto loans, credit cards and personal loans. Over 25% of those loans were new member relationships. The campaign resulted in tens of millions of dollars in new receivables and exceeded their goal by 41%!
Let’s Talk! Call 215.957.9942
Or email us: mmaxcu@groupgpartners.com
Working with Group G Marketing Partners is great. We have tons of projects to get done and they really understand us, credit unions and financial marketing strategies. They can take our ideas and turn them into reality or start fresh depending upon our needs. Most important, they have a great team and their knowledge and attention to detail is exceptional.
