FAQ

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MarketMax CU is a new credit union marketing service that enables organizations to quickly and easily create and deploy quality, on-brand marketing and communication efforts to members and prospects. From deposit products to loan products, other CU products like insurance or investing – or just general brand awareness – MarketMax CU was developed by financial services advertising and marketing experts to help you meet your goals with hands-on personal assistance all along the way.

Our platform allows for a wide range of customization based on your brand look, feel and voice. In addition to your logo, we can incorporate your brand colors, photographic imagery and messaging to meet your Credit Union’s needs.

Our MarketMax CU team will leverage our decades of hands-on financial services marketing expertise to provide any or all the services you need. From strategy to creative development, media selection and placement, list acquisition and data processing, print production, campaign management and execution – even results analysis. We’re here for as much as you want or need, including integrating with your internal team or even an existing agency. That’s what we do best.

Every program is built and customized to each Credit Union’s goals and needs, so the cost varies accordingly. We are confident that we can build effective programs based on any reasonable budget. In fact, our team will work with you to develop a plan and budget that works for you. No obligation.

Our team is used to working under tight timeframes whenever needed. We’re fast – but never to the point where we cut corners or quality. We’ll work with you to establish realistic schedules and get your programs designed, built and out the door on-time and on-budget.

So often organizations don’t take the time or aren’t sure how to properly determine the impact of their marketing. New members, improved loan volume, increases in deposits, improved retention. The good news is that with MarketMax CU, we design the campaign efforts so they can be tracked and measured to your objectives. Even better, if you need a hand with crunching the numbers, we have secure analytic resources to assist you with that too. We realize the power of not only saying something worked to your executive team, but showing them exactly how it did.

Based on the type of campaign and level of customization, our programs are designed to be exclusive to each credit union within your extended marketing footprint. Unlike other less sophisticated one-size-fits-all programs, with MarketMax CU you won’t need to worry about a neighboring credit union using similar material.

Sure we can! Our experienced MarketMax CU team can help you determine what marketing elements and mix will best help you achieve your CU’s goals. We’ll work with you to design a custom plan, execute it and even help measure how it worked. The first step is a conversation – so let’s talk.

Absolutely. Tell us what you are thinking. We’ve built a wide variety of custom integrated campaigns and programs for many credit unions, banks and other similar companies from the ground up. We’d be happy to hear what you need and see how we can help your credit union. Check out this highly successful and award-winning campaign we did for American Heritage Credit Union.

The company behind MarketMax CU is Group G Marketing Partners – aka Group G. We’re an award-winning, full-service marketing and advertising agency located in suburban Philadelphia. For over two decades, we’ve been helping financial services clients from modest-sized organizations to some of the largest companies in the country with a wide variety of marketing programs. We’re big enough to handle large complex projects, but small enough that you always get personalized service. We listen, we do more than expected, we’re creative, versatile, experienced, but never full of ourselves. Your success is our success, and we love connecting with people. Clients claim to enjoy working with us. In a nutshell – that’s Group G.

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